RevUp 2026 CLAAS Dealer Showcase

July 8-10

Register to RevUp

We can’t wait to see you in Omaha for CLAAS RevUp 2026: an exclusive dealer showcase of our new products and features, including the most powerful and innovative tractor lineup yet. Spots are limited, so be sure to RSVP before Friday, June 12, 2026. Click below to register.

Farmers challenged us to take tractor performance to the next level. We not only accepted that challenge. We delivered.

Get ready for the next generation of CLAAS tractors.

New Equipment & Feature Showcase

Check out new product features across all products, and meet the New Generation Tractor line including ARION, AXION, and XERION series models.

Expert-Led Breakout Sessions

Join CLAAS experts for focused sessions covering new products, marketing insights, and tools to help drive sales in your market.

CLAAS Behind the Scenes

Be among the first to experience the newly redesigned showroom, including the new CLAAS Experience Center, plus additional experiences happening across campus.

Kick the Tires

Get up close with the new lineup and spend time with product experts who can walk you through what matters.

VIP Evening Experiences

A farm-to-table chef-driven dinner and product showcase on night one, followed by a premium ballpark experience with elevated dining and interactive activities.

Hotel Accommodations + Travel Details

In the heart of the action in Downtown Omaha, RevUp attendees are requested to stay at the Omaha Marriott Downtown at the Capitol District.

Be sure to book using our link by June 12 to get the discounted rate! Rates are available for Wednesday, July 8, and Thursday, July 9. There is limited availability if additional nights are needed, but please reach out with any questions or issues.

Discounted rates on valet parking will also be available for event attendees, and details will be shared via email once registered. Omaha Marriott Downtown at the Capitol District address: 222 N 10th St, Omaha, NE 68102

Book Now!

The clock is ticking. Register for RevUp 2026. Don’t miss your chance to meet the newest CLAAS tractor lineup. Register now for CLAAS RevUp 2026.

Schedule of Events

DAY 1: Wednesday, July 8, 2026

5–6 PM Looping Shuttles From Hotel to CLAAS Showroom

5:30–6:30 PM Cocktail Hour CLAAS Showroom New renovation will be ready!

6:30–8 PM Farm-to-Table Dinner Outside with live music CLAAS Campus

8–9:30 PM Dealer showcase launch event CLAAS Campus

9:30–10 PM Product walkarounds and conversations with product experts and CLAAS leaders CLAAS Campus

9:30–11 PM Return Shuttles CLAAS Campus to Omaha Marriott Downtown

DAY 2: Thursday, July 9, 2026

8:30–9 AM Welcome CLAAS Showroom 9–Noon Breakout sessions CLAAS Campus

Noon–1 AM Lunch CLAAS Showroom

1–4:45 PM Breakout sessions and equipment ride-and-drives CLAAS Campus 6:30–9:30 PM Dinner and activities Charles Schwab Field Ballpark

DAY 3: Friday, July 10, 2026

Depart Omaha Safe travels!

Click Here for FAQs

FAQs

What is the RevUp Dealer Showcase?

RevUp 2026 is an exclusive, dealer-only event where we’ll be launching North America’s next generation of CLAAS tractors. In addition to the new equipment rollouts, you can also expect expert-led learning sessions, ride & drive opportunities, live entertainment and more.

Who should attend the RevUp Dealer Showcase?

This event is for North American CLAAS dealership principles and key employees.

Is there a registration fee associated with attending?

All costs associated with the event activities will be covered by CLAAS. Attendees are responsible for their own accommodations and travel.

How do I book my room?

Attendees will receive a group room rate during the dates of this event at the Omaha Marriott Downtown at the Capitol District. Your confirmation email will include our exclusive booking link.

After completing registration, will I receive a confirmation email?

Yes, upon registration completion, you will receive a confirmation email.

When is the deadline for registration?

The registration deadline to secure a spot at the event and hotel accommodation is Friday, June 12.

What if I cannot attend RevUp in person? Will there be an option to attend virtually?

No, this event is in-person only and there will not be a virtual attendance option.

Will sessions be recorded?

Full sessions will not be recorded. Attendees will be provided exclusive event content, recaps and discussions.

Are meals included?

Yes, lunches and dinners will be provided at no cost to registered attendees. Breakfast is available at the hotel for an additional cost paid by attendees.

How do I put in a request for special needs or meals?

Dietary preferences are included in the registration process. For any additional special needs and dietary requests, please reach out to Kacy Sampson at kacy.sampson@claas.com.

Am I responsible for travel and hotel accommodation expenses?

Yes. You are responsible for any expenses related to your accommodation and traveling to and from Omaha. Once in Omaha, attendees are responsible for any cost incurred throughout the event. Lunches and dinners will be provided throughout the event.

Will there be event transportation?

Complimentary hotel shuttle is provided between Omaha Epply Field and the host hotel, Omaha Marriott Downtown from 6 AM to midnight daily. It is generally recommended to contact the hotel directly at +1 402-807-8000 upon your arrival at the airport or visit the front desk to schedule a drop-off for your departure.

How can I offer feedback or ask a specific question?

We appreciate any feedback you have about the RevUp event. Please direct any feedback to Kacy Sampson at kacy.sampson@claas.com.

Questions?

Keep an eye on your email for additional event details that will be shared closer to the event. If you have any questions in the meantime, please reach out to Kacy Sampson at kacy.sampson@claas.com.

Register for RevUp 2026

Don’t miss your chance to meet the newest CLAAS tractor lineup. Register now for CLAAS RevUp 2026.

Questions?

Contact Kacy Sampson at kacy.sampson@claas.com